Once a week, with the cases that move it. And the reason this one is easy to answer and hard to keep up with.
Once a week is the default nearly every brand and stylist starts people on, then adjusts. It is one of the few items here where doing it more is not automatically better.
The single number is the part everyone quotes and the part that is least useful. These are the cases that move it.
| If | Then |
|---|---|
| Dry or damaged | 2 to 3 times a week |
| Curly or coily | 1 to 2 times a week |
| Fine hair | Once a week, lightweight formula |
| Oily scalp | Every other week |
This is the bottle you bought and used twice. Nothing goes visibly wrong when you skip it, so there is no feedback loop, and an item with no feedback loop needs a date on it or it simply stops happening.
Which is worth saying plainly, because it is not a memory problem and it is not a discipline problem. An interval measured in weeks has nowhere to live in an ordinary week. Nothing in your Tuesday reminds you that it has been five of them.
Upkeep on a similar clock, so you can batch the booking instead of doing this one in isolation.
| Upkeep | How often |
|---|---|
| Sheet Wash Day | Once a week |
| Nail Fill | Every 2 to 3 weeks |
| Root Touch-Up | Every 4 to 6 weeks |
See the full upkeep schedule, which has every interval on one page.
You now know the number. The number was never the hard part. In a week you will be somewhere else, thinking about something else, and nothing will remind you.
Hair Mask Day is one of 30 things Remi runs. She texts you every Sunday morning, you reply, and she keeps track of the rest. No app to open, nothing to log.
Text remi +1 239 530 8371Intervals are a starting point, not a prescription. Anything that touches skin, medication or a medical condition belongs with a professional who can see you.
The glow up routine that actually sticks puts the whole schedule together. Glow up habits is the checklist version.